As the brisk sales falter, its creator looks for another hit



The Instant Pot craze is running out of steam.

The all-in-one kitchen gadget was an annual bestseller before the Covid-19 pandemic, making its way into millions of homes. This has spawned a legion of enthusiasts swapping recipes online, prompting competitors to create their own multicookers. In 2019, the business was acquired by a private equity firm and merged with the company behind Pyrex and CorningWare.

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