Bethune-Cookman’s Ed Reed upset the school after 25 days
Ed Reed’s first head coaching job was over before it even began.
Former NFL star As a coach at Bethune-Cookman, only 25 days after HBCU recruitment. Reed, 44, lashed out at Daytona Beach, Fla.’s football and school on Saturday, infuriating the administration.
“My vision is probably moving too fast for a lot of people,” Reed said in a video he posted on Instagram. “I’m not taking my name as they say. They don’t want me here. They don’t want me because I tell the truth.
“It hurts. It hurts because people don’t care about these kids like I do and they should leave me and not me because I don’t want to.
Reed, who was hired Dec. 27 and announced his departure on Twitter, said he had a disagreement with the administration.
“Bethune-Cookman University has worked with my legal team to create contract terms that include the language and resources we need to build a successful football program,” Reed wrote on Twitter. “My desire is not just to coach football, but to be the change agent that most people talk about being. However, after several weeks of negotiations, I was informed that the university would not ratify my contract and would not honor the contractual agreement we entered into, which included the provisions and resources needed to support student-athletes.
He called the situation “very disappointing.”
The news comes less than a week after Reed hurled profanity in an Instagram story and complained about conditions at Bethune-Cookman, including trash strewn across campus.
“I wake up here to the football team picking up trash,” she exclaimed in the now-viral post. “I have to go, I haven’t signed a contract yet!” …These bastards didn’t even clean my office when I arrived!
He later apologized, saying his language and tone were “unacceptable as a father, coach and leader.”
Reed, a Pro Football and College Football Hall of Famer who spent most of his 12-year NFL career with the Ravens before brief stints with Texas and the Jets, did not catch Saturday.


“I got the receipts,” he said during the 15-minute battle. “They have different things to do here. Collect these buildings with nothing but trash inside. And Deion [Sanders] was right, I know I was right. There are people here who laugh at them.
At one point, Sanders, whom Colorado hired as head coach in December, called out to someone in the room during Reid’s pitch, which appeared to be a show of support. But the relationship between Reed and Bethune-Cookman, who has spent the past three seasons in an off-court role at his alma mater Miami, appears to have soured.
Reed was slated to replace Terry Sims, who was fired in November after seven seasons at Bethune-Cookman.
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