‘In what universe?’: West Brom warned not to hire 55-year-old manager


Former Premier League owner Simon Jordan does not understand why West Brom would consider signing Chris Wilder as Steve Bruce’s replacement so soon after his departure from Championship rivals Middlesbrough, he has told talkSPORT (October 11, 11.30am).

The recency bias certainly doesn’t paint Wilder in the best light.

This is the man who left Sheffield United at the end of the Premier League in March 2021 after a few major divisions behind the scenes at Bramall Lane. Wilder was then sacked by Middlesbrough after less than a year at the Riverside; leaving one of the pre-season promotion favorites all the way down at 22n.d place.

Photo by John Cripps/MI News/NurPhoto via Getty Images

But there’s a reason Wilder is usually one of the first names on people’s lips whenever a championship-level job becomes available. It was he who lifted Sheffield United from the depths of the third tier to the top half of the top flight; beat Chelsea and Arsenal.

A proven specialist in promotion. A Man With a Plan; the free-flowing and forward style of play that West Brom fans have been craving since Slaven Bilic.

However, Jordan believes the Baggies should remember how things ended for Wilder at Sheffield United and Middlesbrough as they consider their next move.

Who will replace Steve Bruce as West Brom manager?

“In what parallel universe does Chris Wilder join the conversation? He’s just been sacked from Middlesbrough!” quips the former Crystal Palace owner.

“I don’t see the way anyone has left Sheffield United and left Middlesbrough that they should be at the front of the queue.

According to reports, Michael Carrick, Carlos Corberan, Gary Rowett and Sean Dyche are currently the main candidates to replace Bruce at a West Brom side that has been mired in the bottom of the league for two decades.

Dyche is perhaps the best candidate. But there are doubts whether the Burnley legend can replicate his Turf Moor success away from Lancashire.

“If they sell him the vision, give him some serious dough (then Dyche may be interested in the West Brom job),” adds Jordan; highlighting the similarities between the gravelly voice and one Alan Curbishley.

“We had a blast watching Curbishley struggle with Charlton in the Premier League,” says Jordan of the man who spent 15 years at the Valley before lasting less than two at Upton Park.

“West Ham took him from Charlton and didn’t set the world on fire.

Photo by Jan Kruger/Getty Images

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