Jakarta-based Mindtera helps companies monitor employee morale • TechCrunch
During the pandemic, Tita Ardiati and Bayu Puspito Bhaskoro started creating life coaching content to support employees exhausted by working from home. They were so well received that they decided to turn their product into an employee assistance program called Mindtera, which now serves over 10,000 employees in Indonesia.
Today, the startup announced $850,000 in total seed funding led by East Ventures, with participation from Seedstars International Ventures and angel investors.
Bhaskoro told TechCrunch that the startup is targeting B2B markets, including mid-sized and large enterprises. It also offers a self-service platform for small and medium-sized businesses. Its main sectors are finance, consulting and distribution, and its typical client has more than 200 employees.
Mindtera focuses on providing support to employees facing work-related challenges as well as in their personal lives such as finances, family and relationships. Businesses, on the other hand, understand what employees want and how to create a more engaged and productive workforce.
Mindtera includes two platforms. The first, called Mindtera Pro, is an app with an analytics dashboard and assessment tools to collect employee feedback, which is then used to gain insights into workforce well-being and engagement. of business. This includes surveys that allow employees to participate anonymously or by name. They can provide suggestions, criticisms, and other feedback about their work and their employer.
The other, Mindtera Plus, connects companies with coaching and development consultants to help them address management and workplace culture issues. Employers have the option of signing up to Mindtera Plus for an ongoing action plan or working with on-demand consultants. Mindtera Plus uses internal consultants, certified external consultants and selected partners to provide clients with strategic program plans and monthly or quarterly performance reports.
Bhaskoro said Mindtera’s main competitors are EAPs and traditional workforce consulting agencies based outside Indonesia. A key way Mindtera differentiates itself is by providing real-time employee engagement tracking without forcing employers to wait for reports. Mindtera Pro also gives them greater visibility into spend on activities, vendors or platforms that they use as interventions to improve productivity and performance.
The new funding will be used to grow Mindtera’s B2B platform with the aim of becoming Indonesia’s first employee assistance program platform.
In a statement about the funding, Patricia Sosrojo, General Partner of Seedstars International Ventures, said: “The world has seen a huge shift in understanding how integral mental health and well-being are to business. , but there is still a lot of work to do. to deal with it effectively. Mindtera is at the forefront of radical change in the workplace and has been able to rapidly expand its reach in the HR space in Indonesia. »
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