Kanye West is terminating his contract with Gap
Kanye West’s Yeezy brand has ended its partnership with Gap after nearly two years.
Here’s everything you need to know.
Kanye West is officially breaking up with Gap
Gap president Mark Breitbard confirmed the news in a statement released Thursday.
He wrote, “While we share a vision to bring high-quality, trendy and utilitarian design to all people through the unique Omni experience with Yeezy Gap, the way we work together to realize that vision is inconsistent.”
He further stated, “And we are deciding to end the partnership.”
Kanye West, who is now known as Ye, on the other hand, addressed the news while speaking to CNBC via video call on Thursday afternoon.
He said: ‘It’s always been my dream to be at the Gap and bring the best product possible.’
The 45-year-old rapper continued: “It was very frustrating. It was very disheartening because I gave everything I had. I gave all my best relations.’
He was referring to the time his connections managed to convince Balenciaga creative director Demna to join them for a capsule collection.
Still, Ye ended his statement by saying, ‘Everyone knows I’m the leader, I’m the king. A king cannot live in a foreign castle. The king must build his own castle.’
More on Kanye West’s partnership with Gap
Kanye West and Gap’s partnership began with a storm of publicity in June 2020. The two signed a ten-year deal with the potential to generate more than $1 billion in annual sales.
Regardless, for the past few months, West has been accusing the label of leaving him out of the creative process on social media. He further called out Gap for marketing delays.
West’s attorney, Nicholas Gravante, argued that the rapper has been “diligently trying to resolve these issues with Gap.” Both directly and through an attorney.” However, he “got nowhere.”
Regardless, on August 16, West’s legal team sent Gap a breach of contract notice. Although the brand responded with a letter on August 23, Gravante wrote in a statement: ‘GAP gave Ye no choice but to terminate their collaboration agreement.’
He continued, “GAP’s material failure to comply with its contractual obligations was costly.”
Additionally, he added, “Now you move forward immediately to make up for lost time. By opening Yeezy retail stores.”
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