M&Ms Fires Beloved ‘Speaker Candy’ After Right-Wing Outcry Over Shoes, Sex – NBC Chicago

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  • M&M replaces “spokeswoman” with actress Maya Rudolph after candy maker Mars fires from right.
  • The mascots changed last year with new shoes and new faces.
  • Conservatives, including Fox News host Tucker Carlson, said the changes were yet another example of the liberal agenda going too far.

Candy maker Mars replaces M&M’s “spokeswoman” with actress Maya Rudolph after firing from the right to change its mascot.

The announcers are a team of M&Ms cartoon mascots who have represented the brand in advertisements and other marketing materials since 1960. Early last year, the candy brand revamped its cartoons and marketing, renaming each mascot with a new story, outfit and personality. more included.

For example, green M&M’s were criticized for being marketed as too sexy, so the company changed its high-heeled boots to sneakers and focused more on its feminist values. “Orange” has become a troubled mascot, and the company has added a new purple M&M to represent inclusivity.

The rebranding drew attention from conservatives, including Fox News host Tucker Carlson, during the renewal and again in recent weeks, with some saying the changes are yet another example of a liberal program gone too far.

“Last year we made a few changes to our favorite speakers. We didn’t know if anyone would notice. And we didn’t think it would break the internet,” M&Ms said in a statement on Twitter on Monday. . “Now we understand – even candy cane shoes can be polarizing … That’s why we decided to put the press on indefinite hiatus.”

M&Ms did not immediately respond to a request for further comment.

Rudolph will take the iconic mascot spot ahead of the Super Bowl’s main promotional event: “I’ve been a lifelong candy lover and it’s an honor to be asked to be a part of such a legendary campaign. brand,” he said in an interview Today’s show Monday.

Representatives for Rudolph did not immediately respond to a request for comment.

NBC Chicago

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