Snap has signed deals with several music labels to expand its Sounds library, a social app product that lets people use song clips in Snaps and Stories.
Participating labels include United States-based UnitedMasters, Netherlands-based BUMA/STEMRA and SUISA Digital Licensing AG, according to the company. It includes a directory of intellectual property organizations including SUISA: Switzerland, AKKA/LAA: Latvia, Albautor: Albania, Armautor: Armenia, Autodia: Greece, COMP: Pakistan, EAU: Estonia, GCA: Georgia, LATGA: Lithuania, SOZA: Slovakia , Abramus Digital: Brazil, Soundreef: Italy and several directly licensed publishers.
A “selection” of works by UnitedMasters-registered singers and songwriters will be available on SoundLibrary, Snap said. In addition, the BUMA/STEMRA and SUISA Digital library will include the sounds of local artists.
“We’re excited to expand the Snapchat Sounds experience as we continue to create new tools and develop relationships with the music industry globally,” said Ted Suh, Snap’s global head of music partnerships. , in a press release.
“By offering a wide selection of music, we want to ensure discovery and make it easy for Snapchatters everywhere to express themselves creatively with the music they love.”
The company said new artists working with UnitedMasters will receive grants through the Sounds Creator Fund. Snap launched the program last year in partnership with DistroKit to reward up to $100,000 per month (or $5,000 for up-and-coming musicians for 20 songs per month).
This grant also provides creative support for artists to establish “relevance” with audiences. Snap Sounds includes popular licensed songs in playlists so people can use them in the platform’s music videos. With the addition of new artists through this label deal, competition for those 20 spots will increase.
Snap first launched Sounds in 2020 in response to TikTok becoming a hotbed of music news. Over the years, the company has signed deals with several labels, including Warner Music Group, Merlin (including their independent members), NMPA, Universal Music Publishing Group, Warner Chappell Music, Kobalt BMG Music Publishing and Universal Music Group. Additionally, its library includes content from over 9,000 independent music publishers and labels.
Earlier this year, YouTube made a new music licensing tool called Creator Music available to all members of the YouTube Partner Program in the United States.
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