The best DNA test kits and family tree deals for 2023
Whether you want to learn more about your genetic predispositions or adapt to a healthier lifestyle, a DNA kit can help you figure out where to start. In addition to providing you with information about your health, it helps users feel more connected to their past.
DNA kits don’t come cheap, costing $99 or £79 each and upwards. But sometimes there are great discounts from top providers like Ancestry, 23andme, and MyHeritage.
If you want to learn more about specific services like Ancestry and 23andMe, for example, and the types of tests included in each kit, we’ve broken that down for you as well (scroll through the recommendations below).
In addition, we look at the wider range of family tree and family history services on offer and the best deals we can find for them from major providers.
The best Christmas and end of year deals on DNA and Ancestry Kits
Below is a roundup of the best deals available right now in the US and UK and beyond. This, we offer more information about each of the different services. The two main DNA test kits are AncestryDNA and 23andMe, but you can find cheaper DNA kits at MyHeritage and Living DNA.
Check out the latest DNA kit deals below, starting with the best DNA kit deals in the UK and then highlighting the best DNA kit deals in the US.
Best DNA Test Kit (UK)
AncestryDNA Collection (UK)
AncestryDNA Kit + Traits (UK)
Everything AncestryDNA has to offer and how your genes affect your personality.
AncestryDNA Kit + Membership (UK)
Ancesty’s DNA Collection Plus 3 Months Free Global Family History Subscription
Best DNA Test Kit Deals (USA)
The Complete Collection of Living DNA
From: Living DNA
African ancestry requires five times more detail than other DNA tests and eight times more detail for the British Isles.
Many DNA kits promise to determine a person’s ethnic origin using cheek or saliva in a tube. They show what makes you unique and help you know where you really come from. You can also link them to historical records services to grow your family tree.
After submitting a saliva sample, you wait a few weeks, then get a visual report and even have the opportunity to contact distant relatives you don’t know.
AncestryDNA deals and offers
AncestryDNA can estimate your ancestry in more than 350 regions around the world, the company says. offers twice the geographic detail of other DNA tests (competitor 23andme claims it can trace your DNA to up to 155 different regions around the world).
It comes from the people behind Ancestry, the market-leading genealogy service digitized historical records and we’ve found the best way to start your family tree.
AncestryDNA only tests your autosomes (the chromosomes you share with relatives on both sides of your family), so it’s less detailed about distant and older ancestors – but is acceptable for most family historians.
It also benefits from more than 10 million DNA results to increase the chances of finding relatives and improve the accuracy of its estimates.
AncestryDNA kits are normally priced at £79/US$99.
Ancestry offers up to £20 off family tree services (up to $100 in the US) when you choose 6-month plans (which go well with DNA testing). You can also sign up for a 14-day free trial (UK) or an Ancestry free trial (US).
23andme deals and offers
23andme has 10 million test results. Somewhat confusingly, its core suite is called the Ancestry service.
Interestingly, it tests for three types of DNA – autosomes, yDNA and mtDNA – where AncestryDNA only tests autosomes to determine recent ethnicity. Such tests lose their accuracy as the relationship grows further. This deeper DNA test makes 23andme more accurate over time and can even explore your Neanderthal heritage.
23andme recently added new populations in underserved regions of Asia and Africa, bringing its total number of verified regions to more than 2,000.
The 23andme collection (called Ancestry + traits), like Ancestry, is usually priced at £79/US$99.
Also available at 23andMe Health + Ancestral ServiceIt not only shows your family tree, but also your genetic health risks (including BRCA1 and BRCA2, late-onset Alzheimer’s and Parkinson’s), as well as Carrier, Wellness and Traits reports. He usually lives £149/ $199 and available directly from 23andme or via Amazon. Trait reports allow users to discover genetic links to certain behaviors and tastes, including fear of public speaking, liking/hating of cilantro, and even the ability to match musical pitch.
MyHeritage DNA offers
Like Ancestry, MyHeritage DNA only tests your autosomes and leads the market with a relatively light 1.5 million recorded tests.
It is normally priced at £79.
MyHeritage also offers a 50% discount on a 6-month or annual gift subscription. It offers unlimited family tree size and photo storage, access to a global collection of 12.6 billion historical records, and unlimited historical photo colorization and enhancement.
Presents Living DNA
Like 23andme Living DNA (£99/USD99) look at your autosomes, yDNA mtDNA from your father and mother. Living DNA can distinguish centuries-old migration patterns by testing more than just autosomes, like 23andme.
His visuals about his origins are very detailed. For example, it may show 21 specific sub-regions of the UK where your DNA may be. AncestryDNA has 13 regions.
Kits start at £49/US$49 and you get free shipping when you order three or more sets. American shoppers can find discounts at Living DNA US.
Living DNA also powers its DNA testing for Find My Past (£79/$89), a family tree building service like Ancestry.
Presented by FamilyTreeDNA
FamilyTreeDNA gives you a percentage breakdown of ancestry so you can see where each segment of DNA came from and helps you connect to your autosomal DNA relatives in the last five generations.
Its Chromosome Painter uses the colors representing the populations in your myOrigins results to paint segments of your genome.
AncientOrigins is a tool to discover your ancient roots by comparing DNA to DNA from archaeological sites in Europe.
Kit prices start at $79 for a Family Finder DNA kit and ship worldwide. There are also individual paternal ($119) and maternal ($159) ancestry kits that offer more than 30 DNA-based health and wellness insights, and the Family Genealogy + myDNA Wellness Kit ($119).
The best family tree services and deals
Market leader Family name the world’s most popular genealogy service with millions of digitized historical records to help you grow your family tree. You can also register
a gift subscription for its UK Premium and Worldwide Records accounts (from £69.99 / US$99 for 6 months).
find my past Another popular service with lots of posts and a family tree builder. She has Starter, Plus and Pro accounts start at £79.99 for 12 months, saving 34% compared to the 1 month Starter option. You can also get a 14-day free trial.
Chronicler Another family tree service that offers a wide range of possible accounts, starting with Starter Personal Premium (3 months £14.95, 6 months £28.95 and one year £54.95).
It also has Gold Personal Premium (from £38.95) and Diamond Personal Premium from £139.45 (12 months). You can compare the prices of accounts on the genealogist site.
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