The dominance of Google and Meta ads is disappearing as TikTok and streamers emerge

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For the first time in a decade, the two biggest players in online advertising no longer rake in the majority of US dollars from digital advertising, a decline that industry insiders expect to continue in the coming months. years to come.

Alphabet Inc. Parent Google and Facebook Meta According to research firm Insider Intelligence Inc., in 2022 Platforms Inc. It accounted for 48.4% of US digital advertising spending. Their share in the US market is not less than 50% since 2014. This year 44.9%.

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