The OCU warns of false discounts on Black Friday: What rights do I have?


Black Friday for consumer savings. “Instead of paying 25% less, they pay 3% more.” It is the alert launched by the Organization of Consumers and Users (OCU) after report false discounts in the black friday on well-known brands. This is what their latest report includes, in which they have monitored 16,000 products and “only in 6,000 did the previous price appear and 99% had gone up“. They have verified that many brands raise their prices in the weeks leading up to the key day and then point out that they make deep discounts.

Specifically, article 20.1 of Law 7/1996 on Retail Trade Regulation, recently modified to adapt it to the latest European Directive, which, according to the association, establishes that “whenever items with reduced prices are offeredit must appear clearly the above price together with the reduced price”. In addition, it understands by previous price “the lowest that would have been applied in the preceding 30 days”, for which reason the organization has denounced before the Ministry of Consumption that the ‘online’ businesses analyzed calculate the discount based on the previous price “that best suits them, not the cheapest, thus failing to comply with current regulations”.

Thus, urge to “take action” that they “end” with what they considered a “misleading practice” since, “if necessary, the affected businesses be sanctioned in an exemplary manner.” In parallel, he recommended that consumers “be wary of possible discounts” and called on them to report on social networks in case of detecting “irregularities” in prices to “determine if there is any illegal practice.”

Consumer rights when shopping on Black Friday

  • In the promotionsany price reduction must be clearly indicated to the consumer with the old price crossed out and the new one or the percentage of the reduction.
  • The old price It must be the lowest of the last month, something that, however, does not always happen. Some buyers discover that what has been bought for 100 euros previously marked 150, but days before it cost 100, that is, the same as now.
  • The legal guarantees have become three years and the return systems are set by the establishment, but with the obligation of prior information.
  • During a promotion, the store may apply some special conditions (do not accept card payments, change your return policy…), but they must announce it clearly and visibly so that all customers can see it.
  • If the product is in perfect condition, the establishment you are not required to change it, although most businesses do, as it is a good business practice. In any case, they do not have to return the money: they can also exchange it for another item or a voucher.
  • Discounted products must have the same quality as always: The rule does not allow defective products to be sold as discounted.

Consumer rights in online purchases

  • When shopping online, the consumer is especially protected. The regime of change and return of products is regulated and the consumer has 14 days to repent and return the productand without giving explanations: they will have to refund everything you paid.
  • The delivery will be agreed upon by the consumer and the company. If there is a commitment to do it in a week, it has to be at that time and, if not, has a maximum of 30 days.
  • These protection rules apply if the purchase occurs within the EU, but if not -something frequent when buying online-, the conditions They will be the ones marked by the store in that country.
  • Avoid making bank transfers because it is very difficult to roll them back. If they are going to pay “online”, the best is a prepaid carda credit card or Paypal, because this way it will be possible to recover the money in case of fraud or non-delivery.
  • Be careful with the website you buy from. You have to go to secure stores, which have domains with secure connection protocol “https://”, which indicate that they are legitimate and real websites, and that they show the security padlock when processing payments.
  • There’s a lot fraudulent pages, who post products with hook prices, very cheap, so that the consumer “snacks” and, when he does, he later checks that it is either not original or a scam. The first thing the consumer has to know is who they buy from and where they buy.


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