The small business rules out aggressive discounts for ‘Black Friday’


Small businesses discard massive discounts facing days like ‘Black Friday’, due to the complicated Economic Situation current and because the shops are already going to the limitas reported by the Spanish Trade Confederation (CEC) in a statement.

The president of the CEC, Raphael Torresrecognized that “we must take into account the moment complex that we live. Given the rise in structural or fixed costs and that of variable costs such as the price of products, we have been working in local businesses for months cutting margins and containing prices or passing them on with the maximum responsibility, trying to keep a difficult balance so as not to lose competitiveness. In this scenario, we rule out that there will be aggressive discounts, because merchants are already going very borderline“.

In addition, given the drop in consumer purchasing power caused by high inflation and the foreseeable Sales drop that is taking place, most of the merchants have not acquired large stocks that they have to dispose of now with campaigns based on the reduction of the price like this.

Each business, depending on the sector, has a very different competitive environment and more or less ability to discountbut in any case it is expected that these will be limited to certain items and that in a general way there will not be large promotions.

However, the employers of the retail trade have shown optimistic regarding a greater influx of people in the streets and a greater presence in the establishments of consumer people who want to bet on the shopping experience in physical store.

Despite this, inflation and the economic uncertainty they will be noted in the average purchase ticket, which will foreseeably be less than in previous years. “A good thermometer to measure the results that can be expected is found in the drop in recruitment for this campaign both in shops and in the logistics sector”, pointed out Torres.

Regarding the participation in this day of offers, approximately one Four. Five% of small businesses did so in 2021, making some type of discount or promotion in their businesses, a figure that is expected to be similar for this year. The employers have specified that most of them will do so in order not to lose sales to other formats, but also as a sign of their adaptability to respond to consumer demands


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