Zara and Banco Santander, the only Spanish brands among the 100 most valuable
Zara Y Santander are still the dThe only Spanish brands present in ‘Best Global Brands’ -the report prepared by the consulting firm Interbrand in which the 100 most valuable brands in the world– ranking 47th and 76th, respectively. the ffashion brand is positioned as the most valuable global brand in its category, adding a value of 14,958 million dollars (15,356 million euros), while the financial institution remains the most valuable banking brand in the Eurozone, after growing another 11% , up to 9,255 million euros.
“It is a pride to see, once again, Zara and Santander in Best Global Brands with very positive results, confirming the fstrong recovery from last year“, highlighted Interbrand’s CEO for Iberia and the Middle East, Nancy Villanueva.
On the other hand, the cfive top companies in the ranking they belong to the technology sector, these being, in the following order, Apple, Microsoft, Amazon, Google and Samsung. With a value of 482,215 million dollars (494,932 million euros), Apple tops this list again which includes changes in the ‘top 5’, since Microsoft has taken second place from Amazon, adding a value of 278,288 million dollars (285,627 million euros), which represents an increase of 32% that makes it the brand which increases its value the most in 2022. Amazon also grew in the last year, although only 10%, reaching a value of 274,819 million dollars (281,951 million euros).
As far as the ‘top 10’, this is completed with Google, which increased its value by 28%, Samsung (+17%), Toyota (+10%), Coca-Cola (which remains at 59,008 million euros), Mercedes-Benz (+10%); Disney (+14%) and Nike (+18%). The sports firm enters the top ten most valuable brands for the first time.
Total value of brands, three billion
Between the top ten ranking brands 53% of the total value of the companies is reached, which in total reaches three trillion dollars for the first time, after a growth of 16% compared to 2021. In the 23 years of the report, the total value of the table never experienced such growth.
This increase in the total value of the table demonstrates the growing contribution of the brand to the economic growth of the business, as explained by Interbrand. “While we are going through a new period of economic uncertainty, the most successful brands will continue to forge strong connections with their consumers,” said Interbrand’s CEO, Gonzalo Brujó, who also believes that there is still room for “greater growth”.
Among the brands that most increased their value, in addition to Microsoft, stand out Tesla, which is ranked 12thand Chanel, at number 22, both growing 32% since last year.
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